Our Process
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
AI SEO Audit – We analyse your website’s current visibility across AI tools and search engines.
Strategy Development – We create a tailored roadmap focused on AI discoverability and keyword intent.
Content Optimisation – We refine your pages, metadata, and structured data for AI understanding.
Implementation & Testing – We implement changes and track how AI models respond.
Monitoring & Refinement – Continuous tracking of AI citations and visibility performance.
What We Offer
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AI-driven keyword research & topic mapping
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Optimisation for AI Overviews and Chat Summaries
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Structured data & schema enhancement for AI engines
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E-E-A-T content creation (Expertise, Experience, Authoritativeness, Trustworthiness)
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Content rewriting for AI comprehension
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AI visibility audits and performance reports
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Consultation on aligning your marketing strategy with AI search trends
AI Tools We Optimise For
We use and optimise content for leading LLMs provider that help your website perform at its best.
ChatGPT
ChatGPT is becoming a key information source, providing instant, conversational answers drawn from high-authority content. We help optimise your content structure, clarity, and topical authority so that ChatGPT recognises and cites your website when generating responses. Why it matters: Being referenced in ChatGPT answers positions your brand in front of millions of users who rely on AI-generated insights instead of traditional Google searches.
Gemini (Google AI Mode / AI Overview)
Gemini and Google’s AI Overview are reshaping how search results appear. Instead of showing just links, Google now summarises content directly on the page. We optimise your content to align with Gemini’s AI summarisation models, ensuring your pages are featured, cited, or referenced in these AI-generated snippets. Why it matters: Getting visibility in Google’s AI Overview boosts trust and drives higher-quality organic traffic.
Perplexity
Perplexity AI combines conversational AI with search engine functionality. It references and cites real sources, rewarding well-structured, factual, and semantically rich content. We ensure your website content matches Perplexity’s citation standards — with clear references, accurate data, and expert positioning. Why it matters: Perplexity credits its information sources directly, so optimising for it can earn you clickable citations and brand exposure.
Copilot
Microsoft Copilot integrates AI insights directly into Bing, Microsoft 365, and Edge. We fine-tune your content and schema data so your business stands out in Copilot-generated responses across Microsoft’s ecosystem. Why it matters: With Copilot integrated across tools millions use daily, being featured means continuous exposure and brand recognition.
Why Choose Pilcrow Techstra for AI SEO?
We’re future-ready:
Our SEO strategies are built for both traditional and AI search landscapes.
Data-backed insights:
Every recommendation is driven by research and real-time AI analysis.
End-to-end service:
From audits to optimisation, we manage every stage of your AI SEO growth.
Custom strategies:
Tailored solutions for small businesses, enterprises, and personal brands.
Transparent reporting:
Monthly updates showing how your content performs across AI tools.
Ongoing Support:
We don’t just rank you—we help you grow.
Let’s Get Started on Your Website SEO
Why Invest in AI SEO?
Traditional SEO focuses on optimising for keywords and algorithms. AI SEO, on the other hand, focuses on optimising for intent and intelligence — how AI models understand, summarise, and recommend your brand.
As AI-powered assistants become the go-to source for information, businesses that adapt early will dominate search visibility. Investing in AI SEO helps you:
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Get discovered in AI-powered summaries and chat results.
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Build authority and trustworthiness across intelligent search engines.
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Future-proof your online presence as the internet shifts from clicks to conversational discovery.
Smarter keyword and topic targeting
Enhanced user intent analysis
Data-backed content recommendations
Improved content structure and internal linking
Continuous optimisation using machine learning feedback
Benefits of AI SEO:
AI SEO Services & Consultation
Smart SEO for the Next Generation of Search
The future of search is here — and it’s powered by AI. At Pilcrow Techstra, we help businesses stay ahead of the curve with AI SEO strategies designed to optimise your visibility not just for Google, but for the new generation of AI-driven search engines like ChatGPT, Gemini, Perplexity, and Copilot.
Our goal is simple — ensure your business content is discoverable, credible, and favoured by both human users and AI models.
Frequently Asked Questions
AI SEO focuses on optimising content for how AI models interpret and summarise information, not just how search engines rank pages.
Yes — tools like ChatGPT, Perplexity, and Gemini analyse and summarise high-authority sites to provide users with answers.
Absolutely. Many AI SEO techniques (like improved structure, schema, and E-E-A-T optimisation) also boost traditional Google rankings.
Yes! AI tools often favour niche expertise and local authority — giving small businesses a strong edge when optimised correctly.
AI SEO impact can begin within weeks, but stronger authority and consistent AI visibility typically grow over 2–3 months of optimisation.